Cause Related Marketing

Cause Related Marketing (CRM) is a excellent way for your business to work with Dyslexia Action to generate funds through a commercial activity whereby a percentage of profits from the sales of goods or a service will go to a specific cause.

At Dysl

exia Action we would be delighted to develop CRM relationships with the right brands and organisations and welcome your creative ideas as to how you would like to work with the UK’s leading provider of services for people with dyslexia.

Over the last decade, (CRM) has played an increasingly vital role in the marketers’ and fundraisers’ toolkit. CRM is not philanthropy or altruism. It is based on recognition by businesses that linking with charities or good causes can be mutually beneficial. It is a way of addressing current social issues by providing resources and funding, whilst addressing business marketing objectives.

CRM is a powerful way of reaching out to consumers and engaging them deeply and persuasively.

By working with the right charity brand that has real synergy with your product there is the very real opportunity to benefit from immediate bottom line return as well as longer term benefits and enhanced brand affinity with your customer base.

And the statistics and research make a strong case for it:

* Two out of three people want more businesses to run CRM programmes - a clear call to action.
* 86% of consumers agree that when price and quality are equal they are more likely to buy a product associated with a worthy cause.
* 87% of employees whose companies have a cause related marketing programme feel a strong sense of loyalty to their companies (Source: Cone/Rope).

As a cause and a charity brand we believe we offer a great
commercial CRM opportunity for the right organisations to come and work with us and help generate funds;

Categories Fund Raising, Corporate

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Cause Related Marketing

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